MiniCo Offers Pre-Publication Discount on 2011 Self-Storage Almanac

MiniCo has announced that it will publish the 2011 Self-Storage Almanac at the end of the year with shipment anticipated by December 23, 2010. First published in 1992, the Self-Storage Almanac, a statistical reference guide for the self-storage industry, has become a highly respected resource for investors, developers, operators, financial institutions, real estate brokers and other business publications worldwide. The 19th edition of the Almanac includes statistical data, reports and analysis of important industry topics including occupancy and rental rates, valuation, security, financing, marketing, construction, CAP rates, manager training and compensation, population mobility, loan and investment analysis, and supply and demand.


The 2011 Self-Storage Almanac will be published in both print and digital formats with a cover price of $149.95. Customers who pre-order the Almanac before December 31, 2010, may take advantage of significant discounts. The pre-publication price for the print or digital edition is $99.95. A value package containing the print and digital editions also is available for $134.95.

Orders for the 2011 Self-Storage Almanac may be placed at www.ministoragemessenger.com or by calling Robin Dodge at 800-528-1056, extension 3526.

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self‑Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.


Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

For More Information:
Mini-Storage Messenger – http://www.ministoragemessenger.com/

Self-Storage Marketing and Conversion Ratios the Focus of MiniCo Webinar by “Hat Lady” Anne Ballard

On November 10, 2010, highly respected self-storage industry expert M. Anne Ballard, known industry-wide as “the hat lady,” will present the free webinar Converting Your Traffic, Calls and Walk-Ins into Move-Ins. Ms. Ballard’s presentation will address the importance of tracking and measuring conversion ratios to improve overall revenue. Topics will include the following:

· The four magic questions
· How to sell on the phone and in person
· Techniques for closing the sale
· The importance of conversion ratios
· Improving revenue by tracking and measuring conversion ratios
· The importance of traffic source

A longtime top operator in the self-storage industry, Universal Management Company offers self-storage business owners the benefits of the company’s extensive industry experience as well as professional, unbiased management services. Ms. Ballard is a frequent speaker at self‑storage industry conventions and workshops, and she is a regular contributor to the Mini‑Storage Messenger, Self‑Storage Almanac, and other self-storage publications. Her latest book is The Hat Lady Speaks: Marketing Self-Storage.

The webinar Converting Your Traffic, Calls and Walk-Ins into Move-Ins is part of the ongoing Mini-Storage Messenger Self-Storage Webinar Series, which offers informative monthly webinars free of charge to self-storage professionals and other individuals. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self‑Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

For More Information:
Universal Management Company – www.universalmanagementcompany.com

Self-Storage Marketing Expert Derek Naylor Hosts MiniCo Webinar on Improving Sales, Marketing and Customer Service

The three key skills needed to thrive as a self-storage manager in today’s competitive marketplace are sales, marketing and customer service. On October 19, 2010, Derek M. Naylor, President of Storage Marketing Solutions, will present a free webinar for self-storage professionals entitled How to Become a Self-Storage Sales, Marketing and Customer Service Ninja. The webinar will provide tools and information to help facility managers and owner-operators improve skills in these three critical areas. Topics will include the following:

 

• Why site-level personnel are one of the most important links to success
• Why bonuses and other incentives don’t work the way we all want them to
• Creating real and lasting change in your sales, marketing and customer service culture
• Four simple steps to double your lead-to-rental conversion ration
• The most effective and affordable training formula for site-level personnel

 

The webinar will be sponsored by Storage Marketing Solutions. Publisher Poppy Behrens will moderate the presentation as part of the ongoing Mini‑Storage Messenger Self-Storage Webinar Series. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

 

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self‑Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

 

 

 

Reducing Energy Costs Through Self-Storage Roofing Retrofits

Self-storage operators may not realize it, but their roofing may be costing them money and profits. On September 22, 2010, Bill Shanko, Regional Manager for leading national roofing contractor D.C. Taylor Co., and Gary Shultz, a representative for Carlisle SynTech, Inc., will present a free webinar for self-storage professionals entitled Metal Retrofit: Eliminate Leaks and Reduce Energy Costs. The webinar will address daily weathering effects on roofs and options for extending the life of existing roofs. Topics will include the following:


· Extending the life of your current roof
· Creating a stable environment by reducing expansion and contraction
· Water resistant roofing with proven performance
· Implementing a cool roof option and/or additional energy savings
· Improving R value to save energy
· Preserving existing metal roofs to prevent further deterioration

D.C. Taylor Co. has over 60 years of experience providing roofing solutions specifically designed for the self-storage industry. The company is sponsoring the webinar as part of the ongoing Mini‑Storage Messenger Self‑Storage Webinar Series. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self‑Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

MiniCo Webinar Focuses on Self-Storage Roofing Retrofits to Reduce Energy Costs and Improve Performance

For self-storage operators, minimizing cost and streamlining maintenance are important issues. On September 22, 2010, leading national roofing contractor D.C. Taylor Co. will sponsor a free webinar for self-storage professionals, architects and construction professionals to discuss the daily weathering effects on roofs and offer options for extending the life of existing roofs while eliminating day-to-day leaks that cost money, upset tenants, and damage otherwise rentable storage spaces. The webinar Metal Retrofit: Eliminate Leaks and Reduce Energy Costs will be presented by Bill Shanko, Regional Manager for D.C. Taylor Co., and Gary Shultz, a representative for Carlisle SynTech, Inc. Topics will include the following:


· Extending the life of your current roof
· Creating a stable environment by reducing expansion and contraction
· Water resistant roofing with proven performance
· Implementing a cool roof option and/or additional energy savings
· Improving R value to save energy
· Preserving existing metal roofs to prevent further deterioration

D.C. Taylor Co. has over 60 years of experience providing roofing solutions specifically designed for the self-storage industry. The company is sponsoring the webinar Metal Retrofit: Eliminate Leaks and Reduce Energy Costs as part of the ongoing Mini‑Storage Messenger Self‑Storage Webinar Series. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self‑Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

MiniCo Webinar Focuses on Unique Legal Topics for Self-Storage Operators

Operating a self-storage business involves dealing with a variety of legal issues, some more common than others. On August 18, 2010, renowned self-storage industry professional Tom Litton, President of Litton Property Management, Inc., will present a free webinar focusing on several legal topics that are seldom discussed but important to successful self-storage operations. The webinar Unique Legal Topics for Self-Storage Owners and Managers will address the following legal topics:


· The importance of a redaction policy
· Changing and enforcing the rental agreement’s limit of value clause
· Legally postponing an auction
· Posting the rental agreement online
· The legal definition of “sold to the highest bidder”
· Advertising lien sales in the right newspapers
· Applying the statute of frauds to self-storage
· Legally entering a rented self-storage space

Unique Legal Topics for Self-Storage Owners and Managers will be sponsored by Litton Property Management, Inc., and moderated by MiniCo Publishing’s Poppy Behrens. The Mini‑Storage Messenger Self-Storage Webinar Series offers informative monthly webinars free of charge to self-storage professionals and other individuals. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self‑Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

For More Information:
Litton Property Management, Inc. – tomlitton@msn.com

“HAT LADY” ANNE BALLARD PRESENTS MINICO WEBINAR TO TEACH SELF-STORAGE OPERATORS HOW TO GROW RENTALS AND REFERRALS USING ON-SITE EVENTS

In the current challenging economy, it’s more important than ever for self‑storage business owners to identify efficient methods to market and attract customers to their facilities. Universal Management Company President and Founder M. Anne Ballard, popularly known in the self-storage industry by her nickname, “the hat lady,” asserts that increasing RRM – referrals, repeat customers and marketing-sourced customers – represents the lowest cost per lease for facilities. On August 25, 2010, Ms. Ballard will host the free webinar Using On-Site Events to Grow Referrals, Repeats and Marketing-Sourced Move-Ins. Topics will include the following:

· Getting the most value out of on-site events
· Setting up a referral program
· Working with existing customers to get more rentals and referrals
· Why facilities need more Door Turns to improve occupancy and referrals

A longtime top operator in the self-storage industry, Universal Management Company offers self-storage business owners the benefits of the company’s extensive industry experience as well as professional, unbiased management services. Ms. Ballard is a frequent speaker at self‑storage industry conventions and workshops, and she is a regular contributor to the Mini‑Storage Messenger, Self‑Storage Almanac, and other self-storage publications. Her latest book is The Hat Lady Speaks: Marketing Self-Storage.

Using On-Site Events to Grow Referrals, Repeats and Marketing-Sourced Move-Ins will be hosted by MiniCo as part of the ongoing Mini-Storage Messenger Self-Storage Webinar Series, which offers informative monthly webinars free of charge to self-storage professionals and other individuals. Publisher Poppy Behrens will moderate the presentation. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self‑Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

For More Information:
Universal Management Company – www.universalmanagementcompany.com

MINICO WEBINAR FOCUSES ON INCREASING SELF-STORAGE OCCUPANCY AND INCOME VIA E-MAIL CAMPAIGNS

On July 7, 2010, Derek M. Naylor, President of Storage Marketing Solutions, will present a free webinar for self-storage professionals focused on using e-mail as a marketing tool to increase occupancy and income. The webinar A Non-Geek Guide to Using E‑Mail Marketing for Automated Occupancy and Income Growth will address issues to include costs, demographics, and SPAM regulations. Topics will include the following:

• Setting up an inexpensive, automated e-mail machine
• The secret to enticing recipients to open your e-mail
• Four crucial groups you should be e-mailing
• Understanding and complying with SPAM laws

Publisher Poppy Behrens will moderate the presentation. The webinar will be sponsored by Storage Marketing Solutions as part of the ongoing Mini‑Storage Messenger Self-Storage Webinar Series. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self‑Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

For More Information:
Storage Marketing Solutions – www.storagemarketingsolutions.com

Go to http://www.ministoragemessenger.com/webinar/7A10_Naylor/index.html to register.

Massachusetts Self Storage Association Selects MiniCo Publication as Member Benefit

The Massachusetts Self Storage Association (MASSA) has joined associations from 22 other states and the District of Columbia in choosing to provide MiniCo's Self-Storage Now! magazine as a member benefit. The quarterly management-focused publication will be distributed to MASSA members beginning in the third quarter of this year.


Publisher Poppy Behrens commented, "MiniCo welcomes Massachusetts Self Storage Association members to its readership. We look forward to working with Executive Director Lorna M. Bolduc and the association leadership in support of the association."

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self-Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self-Storage Buyer's Guide.

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self-storage industry.

For More Information:
Massachusetts Self Storage Association - www.maselfstorage.org

Self-Storage Expert Anne Ballard Hosts MiniCo Webinar Focused on Helping Owners Find "Hidden Money" and Improve Income

On June 23, 2010, M. Anne Ballard, known throughout the self-storage industry as “the hat lady,” will present a free webinar entitled Finding Hidden Money in Your Store’s Operating Reports. The presentation will discuss techniques self-storage facility owners may use to find “hidden money” inside a store’s operating reports in order to improve income. Topics will include the following:


· Specific actions to improve store income in 2010
· The benefits of balancing and making deposits daily
· Writing successful rate-increase letters
· Management techniques for achieving monthly income goals

Ms. Ballard is the president and founder of Universal Management Company, the sponsor of the webinar, and a longtime top operator in the self-storage industry. The company provides professional, unbiased third-party management services backed by extensive self-storage industry knowledge and experience. Ms. Ballard is a frequent speaker at self‑storage industry conventions and workshops and a regular contributor to the Mini‑Storage Messenger, Self‑Storage Almanac, and other self-storage publications. Her latest book is The Hat Lady Speaks: Marketing Self-Storage.

Finding Hidden Money in Your Store’s Operating Reports will be hosted by MiniCo Publishing as part of the ongoing Mini-Storage Messenger Self-Storage Webinar Series, which offers informative monthly webinars free of charge to self-storage professionals and other individuals. Publisher Poppy Behrens will moderate the presentation. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self‑Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

Security

Physical security is a minimum expectation customers have of their self-storage providers. Self-storage renters are paying rent so that they can leave their belongings and return to find them safe and intact. Part of the services self-storage operators are offering customers is keeping their belongings secure.

Customer surveys show that the perception of adequate security is one of the three leading characteristics that attract new renters to a self-storage facility (curb appeal and convenience being the other two). Crime threatens self-storage owners and manager's ability to attract ad retain customers by critically impacting service delivery. While actual crime has decreased dramatically over the past 30 to 40 years, concerns with crime have not fallen. In fact, concerns about security and terrorism are higher than ever.

While the best time to put security systems into place is during facility planning and construction, self-storage sites can also be upgraded and enhanced with contemporary security measures at any time. Security installation typically falls within the five to six percent range of total initial facility development cost.

The sophistication of security systems can vary greatly from facility to facility, from individual unit alarms, comprehensive activity monitoring, and electronic access on the automated end of the spectrum, to staff scrutiny of new renters, adequate padlock requirements, and ample lighting on the low-tech end. Fancier facilities tend to employ more advanced, expensive security measures.

Crime impacts all aspects of life, personal and business, and crime in self-storage occurs withing this larger context of crime in America. Criminals are opportunities, taking advantage of situations that lend themselves to anonymity and easy access to goods. Self-0storage can seem tailor made for theft with its storage of personal property combined with discrete comings and goings.

Law enforcement and officials categorize crimes into two main groups: crimes against persons and crimes against property, with crimes against property involving no force or threat of force against those victimized.

Crimes against persons are unarguably the most serious, but the nature of the self-storage industry leads to a significant concern with property crimes, particularly theft. Property crimes make up over 75 percent of all crimes in America, and theft makes up 66.7 percent of property crimes. In addition to theft, employee fraud, storage of illegal and dangerous materials, violence, and graffiti are the most frequent crime-related concerns of storage owners and operators.

Besides the harm crime causes to victims, crime negatively affects employee morale, customer satisfaction, operation costs, and general community and individual well being. The costs of crime far exceed the value of stolen property. Those costs extend to include damage to both the renter's and the facility owners’ property, fire danger, civil suits, and loss of rental income.

By working to prevent crimes, self-storage owners and managers increase the stability of their rental base, lower operating costs, increase marketability, and reduce anxiety amongst staff. Crime prevention techniques include target hardening; this involves making properties less vulnerable to theft, renter and employee screening, management awareness of the signs of illegal activity and how to respond, and rental agreements that enable managers to take action when they suspect a renter or employee is engaging in criminal activity.

Security measures need not employ expensive or technically advanced equipment to offer renters, staff, and property adequate protection. That being said, computerized access control confers a sense of security that enables operators to charge an average of 30 percent higher rents. Security enhancement, therefore, can serve dual goals of protecting people and property and enhancing a facility's appeal to prospective renters. Security measures combine with a facility's convenience and overall physical appeal to attract new business.



For more information about the 2010 Self-Storage Almanac, please visit http://www.ministoragemessenger.com/cart/shopexd.asp?id=1998

Who We Are

Since 1979, MiniCo, Inc. has published the self storage industry’s most important news and information products:

MINI-STORAGE MESSENGER Since 1979, the Mini-Storage Messenger has delivered the self storage industry’s most important news and information. Each issue of Mini-Storage Messenger offers cover stories and feature articles on the most timely industry topics and trends. Monthly columns contributed by industry experts and accomplished business professionals address a wide range of topics including construction, development, security, facility operations, technology, legal issues and legislative updates.
In every monthly edition of Mini-Storage Messenger, subscribers discover news and reliable, useful information that is relevant to the real-world challenges of developing, owning and operating self storage businesses.
Subscriber benefits also include:

• Annual Buyer’s Guide as a bonus 13th edition
• Exceptional reports featured annually- Top Operators - Software Review- Facility of the Year- REIT Report- Investors Survey- State of the Industry
• Exclusive discounts and special offers

SELF STORAGE NOW! Self Storage Now! is a quarterly magazine launched in 1991 to help self storage managers increase profits by providing valuable information such as marketing tips, business advice, product reviews and industry news. With the largest audience of any publication covering the industry, Self Storage Now! pays particular attention to space rental sales techniques and methods of increasing revenues through retail and ancillary sales to tenants and other customers.

MOBILE SELF STORAGE MAGAZINE Mobile Self Storage Magazine is a quarterly publication written specifically for mobile self storage professionals. This industry segment is growing rapidly, and Mobile Self Storage Magazine offers news and information to help businesses grow in an increasingly competitive marketplace.

SELF STORAGE ALMANAC Since its first edition in 1992, the Self Storage Almanac has become the most comprehensive statistical reference guide for the self storage industry, offering over 150 pages of reliable and up-to-date information, statistics and analysis. Investors, developers, operators, financial institutions, real estate brokers and other business publications worldwide turn to the Self Storage Almanac for reliable information about the self storage industry.

SELF STORAGE DEVELOPMENT HANDBOOK The Development Handbook focuses on developing and building self storage facilities. This book guides you through the development process with editorial coverage on a wide range of topics including:site selection, feasibility studies, zoning and permits, building components, construction costs, site layout and unit mix, financial facts, hiring and management, and marketing.

SELF STORAGE BUYER’S GUIDE The annual Self Storage Buyer’s Guide is widely recognized throughout the industry as the Yellow Pages of self storage. With detailed listings of over 450 industry-related vendors, consultants and associations, the Buyer’s Guide is a valuable resource for self storage professionals.

RV & BOAT STORAGE DEVELOPMENT HANDBOOK The annual RV & Boat Storage Development Handbook is an A-to-Z guide to the development process for this rapidly growing segment of the self storage industry. This useful reference includes information about key differences between traditional and RV and boat storage, site selection, financial feasibility, retail services, marketing, management and legal issues.

Free Publications from MiniCo Publishing

Did you know that you can subscribe to four informative FREE digital publications by simply filling out one form?

If you are a self storage professional, or are interested in learning more about self storage, then these publications are perfect for you!

Self-Storage Now! is a quarterly publication focused specifically on managing self-storage facilities. Each issue includes informative articles, product profiles, and tips and techniques to help managers and owner/operators operate successful, profitable businesses.

Mobile Self-Storage Magazine is a quarterly magazine devoted to the mobile self-storage industry. You'll find valuable information on products, legal issues, marketing, logistics, management and other topics in each issue. Mobile Self-Storage Magazine is the official publication of the Mobile Self-Storage Association.

RV & Boat Storage Today is a biannual publication dedicated to the RV and boat storage market. Twice each year, the magazine offers articles about topics specific to RV and boat storage facilities including construction, marketing, leasing, legal issues and management.

Messenger Xtra is a quarterly e-newsletter for self-storage owners, operators, managers and developers. Each issue focuses on a topic of interest to self-storage professionals.

All you have to do is visit http://www.ministoragemessenger.com/free_products.asp and fill out one simple form. You will receive your publications directly in your email inbox.

Marketing Strategy vs. Tactics – A Game-Changing Marketing Distinction for Our Industry

Join us for the upcoming webinar, Marketing Strategy vs. Tactics – A Game-Changing Marketing Distinction for Our Industry, on Wednesday March 24, 2010 at Wednesday, March 24, 2010 at 2:00 pm ET / 1:00 pm CT / 12:00 pm MT / 11:00 am PT.


Traditional assumptions about marketing your self-storage facility may be detrimental to the success of your efforts. In this webinar, Derek Naylor will provide techniques to help you increase marketing efficiency while improving net operating income.

TOPICS WILL INCLUDE:

• Direct mail
• Yellow Pages advertising
• Marketing to other businesses
• Free rent and discounts
• Internet marketing

About our speaker:

Derek M. Naylor is the President of Storage Marketing Solutions (SMS). Over the past seven years, Derek has incrementally increased sales revenue for his clients more than $250 million through innovation and advanced marketing strategies. In 2003, he directed his talents and unique growth strategies exclusively to the self-storage industry and founded SMS. SMS now helps hundreds of operators from coast to coast to increase their occupancy and profits through the company’s unique Outsourced Marketing Director program and other tools. He is a regular contributor to industry magazines and a dynamic speaker at trade events. Derek lives in Pleasant View, Utah, with his wife and two daughters.

Space is filling up quickly! For more information and to register visit ministoragemessenger.com.