Wednesday, November 3, 2010

Self-Storage Marketing and Conversion Ratios the Focus of MiniCo Webinar by “Hat Lady” Anne Ballard

On November 10, 2010, highly respected self-storage industry expert M. Anne Ballard, known industry-wide as “the hat lady,” will present the free webinar Converting Your Traffic, Calls and Walk-Ins into Move-Ins. Ms. Ballard’s presentation will address the importance of tracking and measuring conversion ratios to improve overall revenue. Topics will include the following:

· The four magic questions
· How to sell on the phone and in person
· Techniques for closing the sale
· The importance of conversion ratios
· Improving revenue by tracking and measuring conversion ratios
· The importance of traffic source

A longtime top operator in the self-storage industry, Universal Management Company offers self-storage business owners the benefits of the company’s extensive industry experience as well as professional, unbiased management services. Ms. Ballard is a frequent speaker at self‑storage industry conventions and workshops, and she is a regular contributor to the Mini‑Storage Messenger, Self‑Storage Almanac, and other self-storage publications. Her latest book is The Hat Lady Speaks: Marketing Self-Storage.

The webinar Converting Your Traffic, Calls and Walk-Ins into Move-Ins is part of the ongoing Mini-Storage Messenger Self-Storage Webinar Series, which offers informative monthly webinars free of charge to self-storage professionals and other individuals. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self‑Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

For More Information:
Universal Management Company – www.universalmanagementcompany.com

2 comments:

  1. The internet is fast emerging to be the most sought after developing market to sell products and services. Many companies hire PPC companies to increase the flow of traffic to their website.

    Marketing for Conversion

    ReplyDelete