Self-Storage Marketing and Conversion Ratios the Focus of MiniCo Webinar by “Hat Lady” Anne Ballard

On November 10, 2010, highly respected self-storage industry expert M. Anne Ballard, known industry-wide as “the hat lady,” will present the free webinar Converting Your Traffic, Calls and Walk-Ins into Move-Ins. Ms. Ballard’s presentation will address the importance of tracking and measuring conversion ratios to improve overall revenue. Topics will include the following:

· The four magic questions
· How to sell on the phone and in person
· Techniques for closing the sale
· The importance of conversion ratios
· Improving revenue by tracking and measuring conversion ratios
· The importance of traffic source

A longtime top operator in the self-storage industry, Universal Management Company offers self-storage business owners the benefits of the company’s extensive industry experience as well as professional, unbiased management services. Ms. Ballard is a frequent speaker at self‑storage industry conventions and workshops, and she is a regular contributor to the Mini‑Storage Messenger, Self‑Storage Almanac, and other self-storage publications. Her latest book is The Hat Lady Speaks: Marketing Self-Storage.

The webinar Converting Your Traffic, Calls and Walk-Ins into Move-Ins is part of the ongoing Mini-Storage Messenger Self-Storage Webinar Series, which offers informative monthly webinars free of charge to self-storage professionals and other individuals. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self‑Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

For More Information:
Universal Management Company – www.universalmanagementcompany.com

“HAT LADY” ANNE BALLARD PRESENTS MINICO WEBINAR TO TEACH SELF-STORAGE OPERATORS HOW TO GROW RENTALS AND REFERRALS USING ON-SITE EVENTS

In the current challenging economy, it’s more important than ever for self‑storage business owners to identify efficient methods to market and attract customers to their facilities. Universal Management Company President and Founder M. Anne Ballard, popularly known in the self-storage industry by her nickname, “the hat lady,” asserts that increasing RRM – referrals, repeat customers and marketing-sourced customers – represents the lowest cost per lease for facilities. On August 25, 2010, Ms. Ballard will host the free webinar Using On-Site Events to Grow Referrals, Repeats and Marketing-Sourced Move-Ins. Topics will include the following:

· Getting the most value out of on-site events
· Setting up a referral program
· Working with existing customers to get more rentals and referrals
· Why facilities need more Door Turns to improve occupancy and referrals

A longtime top operator in the self-storage industry, Universal Management Company offers self-storage business owners the benefits of the company’s extensive industry experience as well as professional, unbiased management services. Ms. Ballard is a frequent speaker at self‑storage industry conventions and workshops, and she is a regular contributor to the Mini‑Storage Messenger, Self‑Storage Almanac, and other self-storage publications. Her latest book is The Hat Lady Speaks: Marketing Self-Storage.

Using On-Site Events to Grow Referrals, Repeats and Marketing-Sourced Move-Ins will be hosted by MiniCo as part of the ongoing Mini-Storage Messenger Self-Storage Webinar Series, which offers informative monthly webinars free of charge to self-storage professionals and other individuals. Publisher Poppy Behrens will moderate the presentation. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self‑Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

For More Information:
Universal Management Company – www.universalmanagementcompany.com

Self-Storage Expert Anne Ballard Hosts MiniCo Webinar Focused on Helping Owners Find "Hidden Money" and Improve Income

On June 23, 2010, M. Anne Ballard, known throughout the self-storage industry as “the hat lady,” will present a free webinar entitled Finding Hidden Money in Your Store’s Operating Reports. The presentation will discuss techniques self-storage facility owners may use to find “hidden money” inside a store’s operating reports in order to improve income. Topics will include the following:


· Specific actions to improve store income in 2010
· The benefits of balancing and making deposits daily
· Writing successful rate-increase letters
· Management techniques for achieving monthly income goals

Ms. Ballard is the president and founder of Universal Management Company, the sponsor of the webinar, and a longtime top operator in the self-storage industry. The company provides professional, unbiased third-party management services backed by extensive self-storage industry knowledge and experience. Ms. Ballard is a frequent speaker at self‑storage industry conventions and workshops and a regular contributor to the Mini‑Storage Messenger, Self‑Storage Almanac, and other self-storage publications. Her latest book is The Hat Lady Speaks: Marketing Self-Storage.

Finding Hidden Money in Your Store’s Operating Reports will be hosted by MiniCo Publishing as part of the ongoing Mini-Storage Messenger Self-Storage Webinar Series, which offers informative monthly webinars free of charge to self-storage professionals and other individuals. Publisher Poppy Behrens will moderate the presentation. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self‑Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

Finding Hidden Money in Your Store’s Operating Reports

Known throughout the self-storage industry as “the hat lady,” M. Anne Ballard, president and founder of Universal Management Company, will host this free webinar focused on helping self-storage business owners improve income throughout the year. During the webinar, she will provide techniques for using a store’s operating reports like a treasure map to unlock additional income.


TOPICS WILL INCLUDE:

• Specific Actions to Improve Store Income in 2010
• The Benefits of Balancing and Making Deposits Daily
• Writing Successful Rate-Increase Letters
• Management Techniques for Achieving Monthly Income Goals

It will take place on Wednesday, June 2, 2010 at 2 pm ET / 1 pm CT / 12 pm MST / 11 am PT.

This webinar will be presented by M. Anne Ballard, President, Universal Management Company and will be moderated by Poppy Behrens, Publisher, MiniCo Publishing.

M. Anne Ballard is the founder and president of Smyrna, Ga.-based Universal Management Company. Universal Management Company is a longtime top operator in the self-storage industry offering self-storage business owners the benefits of the company’s extensive industry experience as well as professional, unbiased management services. A global industry consultant, Anne has served for more than a decade on state and national self-storage association boards. She has written many articles for the "Mini-Storage Messenger" and other publications, and is a regular contributor to the annual "Self-Storage Almanac." Anne’s latest book is "The Hat Lady Speaks: Marketing Self-Storage."

Go to https://www2.gotomeeting.com/register/946347642 to register.

The Hat Lady Speaks: Marketing Self-Storage Pre-Sale!

Increase demand, occupancy and income. That’s the goal of The Hat Lady Speaks: Marketing Self-Storage by industry icon M. Anne Ballard. The president and founder of Universal Management Company will walk you through the steps to prepare your facility for customers, market effectively, generate more on-site visits, and rent more units. Her techniques have been proven over years of trial-and-error proofing in self-storage facilities nationwide.

Topics include:

• Telling Your Facility’s Story
• Practical Solutions for Improving Store Performance
• Proven Programs Anyone Can Use
• Step-By-Step Marketing Instructions
• Real-Time Processes That Maximize Your Marketing
• An A-To-Z Guide for Marketing, Management and Team Motivation

  

Pre-order yours today! Visit ministoragemessenger.com for more information or to place an order.

  

Expected ship date: April 20, 2010