MiniCo Offers Pre-Publication Discount on 2011 Self-Storage Almanac

MiniCo has announced that it will publish the 2011 Self-Storage Almanac at the end of the year with shipment anticipated by December 23, 2010. First published in 1992, the Self-Storage Almanac, a statistical reference guide for the self-storage industry, has become a highly respected resource for investors, developers, operators, financial institutions, real estate brokers and other business publications worldwide. The 19th edition of the Almanac includes statistical data, reports and analysis of important industry topics including occupancy and rental rates, valuation, security, financing, marketing, construction, CAP rates, manager training and compensation, population mobility, loan and investment analysis, and supply and demand.


The 2011 Self-Storage Almanac will be published in both print and digital formats with a cover price of $149.95. Customers who pre-order the Almanac before December 31, 2010, may take advantage of significant discounts. The pre-publication price for the print or digital edition is $99.95. A value package containing the print and digital editions also is available for $134.95.

Orders for the 2011 Self-Storage Almanac may be placed at www.ministoragemessenger.com or by calling Robin Dodge at 800-528-1056, extension 3526.

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self‑Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.


Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

For More Information:
Mini-Storage Messenger – http://www.ministoragemessenger.com/

Self-Storage Marketing Expert Derek Naylor Hosts MiniCo Webinar on Improving Sales, Marketing and Customer Service

The three key skills needed to thrive as a self-storage manager in today’s competitive marketplace are sales, marketing and customer service. On October 19, 2010, Derek M. Naylor, President of Storage Marketing Solutions, will present a free webinar for self-storage professionals entitled How to Become a Self-Storage Sales, Marketing and Customer Service Ninja. The webinar will provide tools and information to help facility managers and owner-operators improve skills in these three critical areas. Topics will include the following:

 

• Why site-level personnel are one of the most important links to success
• Why bonuses and other incentives don’t work the way we all want them to
• Creating real and lasting change in your sales, marketing and customer service culture
• Four simple steps to double your lead-to-rental conversion ration
• The most effective and affordable training formula for site-level personnel

 

The webinar will be sponsored by Storage Marketing Solutions. Publisher Poppy Behrens will moderate the presentation as part of the ongoing Mini‑Storage Messenger Self-Storage Webinar Series. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

 

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self‑Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

 

 

 

MiniCo Webinar Focuses on Unique Legal Topics for Self-Storage Operators

Operating a self-storage business involves dealing with a variety of legal issues, some more common than others. On August 18, 2010, renowned self-storage industry professional Tom Litton, President of Litton Property Management, Inc., will present a free webinar focusing on several legal topics that are seldom discussed but important to successful self-storage operations. The webinar Unique Legal Topics for Self-Storage Owners and Managers will address the following legal topics:


· The importance of a redaction policy
· Changing and enforcing the rental agreement’s limit of value clause
· Legally postponing an auction
· Posting the rental agreement online
· The legal definition of “sold to the highest bidder”
· Advertising lien sales in the right newspapers
· Applying the statute of frauds to self-storage
· Legally entering a rented self-storage space

Unique Legal Topics for Self-Storage Owners and Managers will be sponsored by Litton Property Management, Inc., and moderated by MiniCo Publishing’s Poppy Behrens. The Mini‑Storage Messenger Self-Storage Webinar Series offers informative monthly webinars free of charge to self-storage professionals and other individuals. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self‑Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

For More Information:
Litton Property Management, Inc. – tomlitton@msn.com

“HAT LADY” ANNE BALLARD PRESENTS MINICO WEBINAR TO TEACH SELF-STORAGE OPERATORS HOW TO GROW RENTALS AND REFERRALS USING ON-SITE EVENTS

In the current challenging economy, it’s more important than ever for self‑storage business owners to identify efficient methods to market and attract customers to their facilities. Universal Management Company President and Founder M. Anne Ballard, popularly known in the self-storage industry by her nickname, “the hat lady,” asserts that increasing RRM – referrals, repeat customers and marketing-sourced customers – represents the lowest cost per lease for facilities. On August 25, 2010, Ms. Ballard will host the free webinar Using On-Site Events to Grow Referrals, Repeats and Marketing-Sourced Move-Ins. Topics will include the following:

· Getting the most value out of on-site events
· Setting up a referral program
· Working with existing customers to get more rentals and referrals
· Why facilities need more Door Turns to improve occupancy and referrals

A longtime top operator in the self-storage industry, Universal Management Company offers self-storage business owners the benefits of the company’s extensive industry experience as well as professional, unbiased management services. Ms. Ballard is a frequent speaker at self‑storage industry conventions and workshops, and she is a regular contributor to the Mini‑Storage Messenger, Self‑Storage Almanac, and other self-storage publications. Her latest book is The Hat Lady Speaks: Marketing Self-Storage.

Using On-Site Events to Grow Referrals, Repeats and Marketing-Sourced Move-Ins will be hosted by MiniCo as part of the ongoing Mini-Storage Messenger Self-Storage Webinar Series, which offers informative monthly webinars free of charge to self-storage professionals and other individuals. Publisher Poppy Behrens will moderate the presentation. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self‑Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

For More Information:
Universal Management Company – www.universalmanagementcompany.com

MINICO WEBINAR FOCUSES ON INCREASING SELF-STORAGE OCCUPANCY AND INCOME VIA E-MAIL CAMPAIGNS

On July 7, 2010, Derek M. Naylor, President of Storage Marketing Solutions, will present a free webinar for self-storage professionals focused on using e-mail as a marketing tool to increase occupancy and income. The webinar A Non-Geek Guide to Using E‑Mail Marketing for Automated Occupancy and Income Growth will address issues to include costs, demographics, and SPAM regulations. Topics will include the following:

• Setting up an inexpensive, automated e-mail machine
• The secret to enticing recipients to open your e-mail
• Four crucial groups you should be e-mailing
• Understanding and complying with SPAM laws

Publisher Poppy Behrens will moderate the presentation. The webinar will be sponsored by Storage Marketing Solutions as part of the ongoing Mini‑Storage Messenger Self-Storage Webinar Series. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self‑Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

For More Information:
Storage Marketing Solutions – www.storagemarketingsolutions.com

Go to http://www.ministoragemessenger.com/webinar/7A10_Naylor/index.html to register.

MiniCo to Add Mobile Storage Specialty Magazine to Print Version of Flagship Publication

MiniCo has announced that the company’s Mobile Self-Storage Magazine, currently available as a digital publication only, will be printed within the pages of the Mini‑Storage Messenger magazine on a quarterly basis. The first print issue of Mobile Self‑Storage Magazine will be distributed inside the July 2010 issue of Messenger. Subscribers will continue to receive the digital version of Mobile Self-Storage Magazine.


Publisher Poppy Behrens commented, “Adding a print edition of Mobile Self-Storage Magazine to Mini-Storage Messenger fulfills a long-standing request by Mobile readers and advertisers, and we are happy to have developed a strategy to make that request a reality.”

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self‑Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.