Mobile, Social and Local Online Marketing is The Subject of Derek Naylor's Next MiniCo Webinar

It’s no secret that online marketing is a must to compete in today’s market. But the game is shifting fast. Smartphones are the computers of the future, and people increasingly rely on them to find local businesses. Add in the explosion and growing relevance of social media, and you must be prepared to make the shift. In this webinar, world-renowned self-storage marketing expert Derek Naylor will teach you what you need to know about this rapidly approaching shift and give you the tools to gain the competitive edge by going mobile, social and local with your online marketing efforts.

TOPICS WILL INCLUDE:

* Why Google might finally get the beating it deserves
* How social media is now more relevant than ever
* What mobile marketing is and how to beat your competitors at it
* What local search marketing is, how that game has changed over the past year, and what to do about it
* How to accomplish all this at a world-class level without wasting a single penny or worrying about wasting time on Facebook all day

The webinar will take place on Wednesday, June 22, 2011, at 2 pm ET / 1 pm CT / 12 pm MT / 11 am PT.

The webinar will be presented by Derek M. Naylor, President of Storage Marketing Solutions, and sponsored by Storage Marketing Solutions.

PRESENTER INFORMATION:

Derek M. Naylor is the President of Storage Marketing Solutions (SMS). Over the past seven years, Derek has incrementally increased sales revenue for his clients more than $250 million through innovation and advanced marketing strategies. In 2003, he directed his talents and unique growth strategies exclusively to the self-storage industry and founded SMS. SMS now helps hundreds of operators from coast to coast to increase their occupancy and profits through the company’s unique Outsourced Marketing Director program and other tools. He is a regular contributor to industry magazines and a dynamic speaker at trade events. Derek lives in Pleasant View, Utah, with his wife and two daughters.

CLICK HERE TO REGISTER FOR THIS FREE WEBINAR

Only 3 Days Left To Register For Derek Naylor's Latest Webinar!

On May 25, 2011, self-storage marketing expert Derek M. Naylor, President of Storage Marketing Solutions, will present a free webinar for self-storage professionals that will uncover hidden income boosters that owners and managers can leverage easily to increase net operating income. The webinar Three Rare but Quick IncomeBoosters in Every Storage Facility and How to Capitalize on Them will introduce three of the most popular “hidden goldmines” and provide instructions on how to effectively capitalize on them to increase income. Topics will include:

• Why these income boosters are practically ignored
• Discover three or more “goldmines” in your facility
• Leverage these income boosters and report the income immediately
• Keep your “income antenna” up for future opportunities

The webinar will be sponsored by Storage Marketing Solutions as part of the Mini‑Storage Messenger Self-Storage Webinar Series. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

MiniCo InsuranceAgency, LLC, publishes the Mini-StorageMessenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self‑Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Construction & Renovation Handbook, and the Self‑Storage Buyer’s Guide.

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

For More Information:

Storage Marketing Solutions – www.storagemarketingsolutions.com

the Mini-Storage Messenger - www.ministoragemessenger.com

CLICK HERE TO REGISTER FOR THIS FREE WEBINAR 

Self-Storage Marketing Expert Derek Naylor Uncovers Hidden Income Boosters for MiniCo Webinar

PHOENIX, ARIZ. – Derek M. Naylor, President of Storage Marketing Solutions, asserts that every self-storage facility has at least three hidden “goldmines” that can be capitalized on easily, ethically and systematically to increase net operating income. On May 25, 2011, Mr. Naylor will present a free webinar for self-storage professionals entitled Three Rare but Quick Income Boosters in Every Storage Facility and How to Capitalize on Them. During the webinar he will introduce you to three of the most popular income boosters and provide step-by-step instructions on how to leverage them effectively.

• Why these income boosters are practically ignored
• Discover three or more “goldmines” in your facility
• Leverage these income boosters and report the income immediately
• Keep your “income antenna” up for future opportunities

The webinar will be sponsored by Storage Marketing Solutions and moderated by MiniCo Publisher Poppy Behrens as part of the Mini Storage Messenger Self-Storage Webinar Series. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Construction & Renovation Handbook, and the Self Storage Buyer’s Guide.

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self storage industry.

For More Information:

Storage Marketing Solutions – http://www.storagemarketingsolutions.com/
Mini-Storage Messenger - http://www.ministoragemessenger.com/


CLICK HERE TO REGISTER FOR THIS FREE WEBINAR



PRESENTER INFORMATION:

Derek M. Naylor is the President of Storage Marketing Solutions (SMS). Over the past seven years, Derek has incrementally increased sales revenue for his clients more than $250 million through innovation and advanced marketing strategies. In 2003, he directed his talents and unique growth strategies exclusively to the self-storage industry and founded SMS. SMS now helps hundreds of operators from coast to coast to increase their occupancy and profits through the company’s unique Outsourced Marketing Director program and other tools. He is a regular contributor to industry magazines and a dynamic speaker at trade events. Derek lives in Pleasant View, Utah, with his wife and two daughters.

World-Renowned Self-Storage Marketing Expert Presents Webinar on the Four Closely Guarded Secrets Your Internet Marketing Company Hopes You Never Discover

International self-storage marketing expert Derek Naylor is pulling back the curtain on Internet marketing companies to unveil the top secrets they may be keeping from their clients. On March 9, 2011, Mr. Naylor, President of Storage Marketing Solutions, will present the free webinar “Four Highly Guarded Secrets Your Internet Marketing Company Hopes You Never Discover.” During the presentation, he will provide tips for evaluating online marketing companies to help self-storage operators identify the marketing strategies that may work and those that should be avoided. Topics will include the following:

• Reducing your pay-per-click rate by over 50% with the same results
• Which metrics actually matter and which are misleading
• The free tool that you might be getting charged for
• The sales pitch that should make you question a marketing company’s intentions
• Why Internet marketing is not the only solution

The webinar will be sponsored by Storage Marketing Solutions and moderated by MiniCo Publisher Poppy Behrens as part of the Mini‑Storage Messenger Self-Storage Webinar Series. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self-Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today,Self‑Storage Canada, the Self-Storage Almanac, the Self-Storage Construction & Renovation Handbook, and the Self‑Storage Buyer’s Guide.

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.


For More Information:

Storage Marketing Solutions – http://www.storagemarketingsolutions.com/
Mini-Storage Messenger - http://www.ministoragemessenger.com/

CLICK HERE TO REGISTER FOR THIS FREE WEBINAR

Derek M. Naylor is the President of Storage Marketing Solutions (SMS). Over the past seven years, Derek has incrementally increased sales revenue for his clients more than $250 million through innovation and advanced marketing strategies. In 2003, he directed his talents and unique growth strategies exclusively to the self-storage industry and founded SMS. SMS now helps hundreds of operators from coast to coast to increase their occupancy and profits through the company’s unique Outsourced Marketing Director program and other tools. He is a regular contributor to industry magazines and a dynamic speaker at trade events. Derek lives in Pleasant View, Utah, with his wife and two daughters.

DEREK NAYLOR OFFERS TIPS FOR EFFECTIVE SELF-STORAGE INTERNET MARKETING AT NEXT MINICO WEBINAR

PHOENIX, ARIZ. – The Internet is a wildly popular tool for marketing self-storage businesses, and for good reason. With online marketing companies popping up every day, it can be difficult to know which ones are offering strategies that may work and which should be avoided. Derek M. Naylor, President of Storage Marketing Solutions, will present the free webinar Four Highly Guarded Secrets Your Internet Marketing Company Hopes You Never Discover on March 9, 2011. During the presentation, Mr. Naylor will pull back the curtain on Internet marketing companies and provide tips for evaluating online marketing strategies.
Topics will include the following:

• Reducing your pay-per-click rate by over 50% with the same results
• Which metrics actually matter and which are misleading
• The free tool that you might be getting charged for
• The sales pitch that should make you question a marketing company’s intentions
• Why Internet marketing is not the only solution

The webinar will be sponsored by Storage Marketing Solutions and moderated by MiniCo Publisher Poppy Behrens as part of the Mini‑Storage Messenger Self-Storage Webinar Series. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self‑Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Construction & Renovation Handbook, and the Self‑Storage Buyer’s Guide.

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

For More Information:

Storage Marketing Solutions – http://www.storagemarketingsolutions.com/

CLICK HERE TO REGISTER FOR THIS FREE WEBINAR

UPCOMING WEBINAR—Marketing Money Traps to Avoid at All Costs

In today’s competitive self-storage environment, marketing is a must, not a maybe. In this webinar, Derek Naylor will demonstrate marketing traps to avoid and discuss innovative new technology that can help facility owners more accurately calculate the return on their marketing investment.

TOPICS WILL INCLUDE:

* Myths and Misconceptions about Self-Storage Marketing

* Four Marketing Metrics to Watch Daily

* Technology that Identifies Marketing ROI

* The Problem with Tracking Numbers

The webinar will take place on Wednesday, January 19, 2011, at 1 pm ET / 12 pm CT / 11 am MT / 10 am PT.

This webinar will be presented by Derek M. Naylor, President, Storage Marketing Solutions. The webinar is sponsored by Storage Marketing Solutions, and will be moderated by and will be moderated by Publisher Poppy Behrens.

CLICK HERE TO REGISTER FOR THIS FREE WEBINAR

Derek M. Naylor is the President of Storage Marketing Solutions (SMS). Over the past seven years, Derek has incrementally increased sales revenue for his clients more than $250 million through innovation and advanced marketing strategies. In 2003, he directed his talents and unique growth strategies exclusively to the self-storage industry and founded SMS. SMS now helps hundreds of operators from coast to coast to increase their occupancy and profits through the company’s unique Outsourced Marketing Director program and other tools. He is a regular contributor to industry magazines and a dynamic speaker at trade events. Derek lives in Pleasant View, Utah, with his wife and two daughters.

Self-Storage Marketing Expert Derek Naylor Hosts MiniCo Webinar on Improving Sales, Marketing and Customer Service

The three key skills needed to thrive as a self-storage manager in today’s competitive marketplace are sales, marketing and customer service. On October 19, 2010, Derek M. Naylor, President of Storage Marketing Solutions, will present a free webinar for self-storage professionals entitled How to Become a Self-Storage Sales, Marketing and Customer Service Ninja. The webinar will provide tools and information to help facility managers and owner-operators improve skills in these three critical areas. Topics will include the following:

 

• Why site-level personnel are one of the most important links to success
• Why bonuses and other incentives don’t work the way we all want them to
• Creating real and lasting change in your sales, marketing and customer service culture
• Four simple steps to double your lead-to-rental conversion ration
• The most effective and affordable training formula for site-level personnel

 

The webinar will be sponsored by Storage Marketing Solutions. Publisher Poppy Behrens will moderate the presentation as part of the ongoing Mini‑Storage Messenger Self-Storage Webinar Series. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

 

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self‑Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

 

 

 

MINICO WEBINAR FOCUSES ON INCREASING SELF-STORAGE OCCUPANCY AND INCOME VIA E-MAIL CAMPAIGNS

On July 7, 2010, Derek M. Naylor, President of Storage Marketing Solutions, will present a free webinar for self-storage professionals focused on using e-mail as a marketing tool to increase occupancy and income. The webinar A Non-Geek Guide to Using E‑Mail Marketing for Automated Occupancy and Income Growth will address issues to include costs, demographics, and SPAM regulations. Topics will include the following:

• Setting up an inexpensive, automated e-mail machine
• The secret to enticing recipients to open your e-mail
• Four crucial groups you should be e-mailing
• Understanding and complying with SPAM laws

Publisher Poppy Behrens will moderate the presentation. The webinar will be sponsored by Storage Marketing Solutions as part of the ongoing Mini‑Storage Messenger Self-Storage Webinar Series. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self‑Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

For More Information:
Storage Marketing Solutions – www.storagemarketingsolutions.com

Go to http://www.ministoragemessenger.com/webinar/7A10_Naylor/index.html to register.

Self-Storage & Social Media

The way businesses communicate with their customers and potential customers has changed. Using social media to share information about your company is more critical than ever. According to a study by Forrester Research, over 80% of Americans use social media on at least a monthly basis. If you are not effectively using social media, you are missing out on crucial marketing opportunities.

A couple of months ago, we put on a webinar titled "Self-Storage & Social Media: How to Make it Work Without Wasting Time & Money."

If you are interested in putting social media to work for your self-storage business, this is a great webinar to watch for tips and ideas on how to get started.

The webinar, presented by Derek Naylor, President of Storage Marketing Solutions and Rebecca Morse, focuses on Twitter, Facebook, LinkedIn, and YouTube, and:

 

•The Ever-Growing Social Network

•Live Demonstrations of Social Media Sites

•Time-Saving Tools to Increase Efficiency

•How Self-Storage Facilities Are Using Social Media

•How to Get Started & Best Practices for Your Facility

To view the webinar in our archives, CLICK HERE.

Marketing Strategy vs. Tactics – A Game-Changing Marketing Distinction for Our Industry

Join us for the upcoming webinar, Marketing Strategy vs. Tactics – A Game-Changing Marketing Distinction for Our Industry, on Wednesday March 24, 2010 at Wednesday, March 24, 2010 at 2:00 pm ET / 1:00 pm CT / 12:00 pm MT / 11:00 am PT.


Traditional assumptions about marketing your self-storage facility may be detrimental to the success of your efforts. In this webinar, Derek Naylor will provide techniques to help you increase marketing efficiency while improving net operating income.

TOPICS WILL INCLUDE:

• Direct mail
• Yellow Pages advertising
• Marketing to other businesses
• Free rent and discounts
• Internet marketing

About our speaker:

Derek M. Naylor is the President of Storage Marketing Solutions (SMS). Over the past seven years, Derek has incrementally increased sales revenue for his clients more than $250 million through innovation and advanced marketing strategies. In 2003, he directed his talents and unique growth strategies exclusively to the self-storage industry and founded SMS. SMS now helps hundreds of operators from coast to coast to increase their occupancy and profits through the company’s unique Outsourced Marketing Director program and other tools. He is a regular contributor to industry magazines and a dynamic speaker at trade events. Derek lives in Pleasant View, Utah, with his wife and two daughters.

Space is filling up quickly! For more information and to register visit ministoragemessenger.com.