Tuesday, January 11, 2011

UPCOMING WEBINAR—Marketing Money Traps to Avoid at All Costs

In today’s competitive self-storage environment, marketing is a must, not a maybe. In this webinar, Derek Naylor will demonstrate marketing traps to avoid and discuss innovative new technology that can help facility owners more accurately calculate the return on their marketing investment.

TOPICS WILL INCLUDE:
* Myths and Misconceptions about Self-Storage Marketing

* Four Marketing Metrics to Watch Daily

* Technology that Identifies Marketing ROI

* The Problem with Tracking Numbers

The webinar will take place on Wednesday, January 19, 2011, at 1 pm ET / 12 pm CT / 11 am MT / 10 am PT.

This webinar will be presented by Derek M. Naylor, President, Storage Marketing Solutions. The webinar is sponsored by Storage Marketing Solutions, and will be moderated by and will be moderated by Publisher Poppy Behrens.




Derek M. Naylor is the President of Storage Marketing Solutions (SMS). Over the past seven years, Derek has incrementally increased sales revenue for his clients more than $250 million through innovation and advanced marketing strategies. In 2003, he directed his talents and unique growth strategies exclusively to the self-storage industry and founded SMS. SMS now helps hundreds of operators from coast to coast to increase their occupancy and profits through the company’s unique Outsourced Marketing Director program and other tools. He is a regular contributor to industry magazines and a dynamic speaker at trade events. Derek lives in Pleasant View, Utah, with his wife and two daughters.

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