MINICO WEBINAR FOCUSES ON INCREASING SELF-STORAGE OCCUPANCY AND INCOME VIA E-MAIL CAMPAIGNS

On July 7, 2010, Derek M. Naylor, President of Storage Marketing Solutions, will present a free webinar for self-storage professionals focused on using e-mail as a marketing tool to increase occupancy and income. The webinar A Non-Geek Guide to Using E‑Mail Marketing for Automated Occupancy and Income Growth will address issues to include costs, demographics, and SPAM regulations. Topics will include the following:

• Setting up an inexpensive, automated e-mail machine
• The secret to enticing recipients to open your e-mail
• Four crucial groups you should be e-mailing
• Understanding and complying with SPAM laws

Publisher Poppy Behrens will moderate the presentation. The webinar will be sponsored by Storage Marketing Solutions as part of the ongoing Mini‑Storage Messenger Self-Storage Webinar Series. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self‑Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

For More Information:
Storage Marketing Solutions – www.storagemarketingsolutions.com

Go to http://www.ministoragemessenger.com/webinar/7A10_Naylor/index.html to register.

Massachusetts Self Storage Association Selects MiniCo Publication as Member Benefit

The Massachusetts Self Storage Association (MASSA) has joined associations from 22 other states and the District of Columbia in choosing to provide MiniCo's Self-Storage Now! magazine as a member benefit. The quarterly management-focused publication will be distributed to MASSA members beginning in the third quarter of this year.


Publisher Poppy Behrens commented, "MiniCo welcomes Massachusetts Self Storage Association members to its readership. We look forward to working with Executive Director Lorna M. Bolduc and the association leadership in support of the association."

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self-Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self-Storage Buyer's Guide.

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self-storage industry.

For More Information:
Massachusetts Self Storage Association - www.maselfstorage.org

Self-Storage Expert Anne Ballard Hosts MiniCo Webinar Focused on Helping Owners Find "Hidden Money" and Improve Income

On June 23, 2010, M. Anne Ballard, known throughout the self-storage industry as “the hat lady,” will present a free webinar entitled Finding Hidden Money in Your Store’s Operating Reports. The presentation will discuss techniques self-storage facility owners may use to find “hidden money” inside a store’s operating reports in order to improve income. Topics will include the following:


· Specific actions to improve store income in 2010
· The benefits of balancing and making deposits daily
· Writing successful rate-increase letters
· Management techniques for achieving monthly income goals

Ms. Ballard is the president and founder of Universal Management Company, the sponsor of the webinar, and a longtime top operator in the self-storage industry. The company provides professional, unbiased third-party management services backed by extensive self-storage industry knowledge and experience. Ms. Ballard is a frequent speaker at self‑storage industry conventions and workshops and a regular contributor to the Mini‑Storage Messenger, Self‑Storage Almanac, and other self-storage publications. Her latest book is The Hat Lady Speaks: Marketing Self-Storage.

Finding Hidden Money in Your Store’s Operating Reports will be hosted by MiniCo Publishing as part of the ongoing Mini-Storage Messenger Self-Storage Webinar Series, which offers informative monthly webinars free of charge to self-storage professionals and other individuals. Publisher Poppy Behrens will moderate the presentation. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self‑Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

MiniCo to Add Mobile Storage Specialty Magazine to Print Version of Flagship Publication

MiniCo has announced that the company’s Mobile Self-Storage Magazine, currently available as a digital publication only, will be printed within the pages of the Mini‑Storage Messenger magazine on a quarterly basis. The first print issue of Mobile Self‑Storage Magazine will be distributed inside the July 2010 issue of Messenger. Subscribers will continue to receive the digital version of Mobile Self-Storage Magazine.


Publisher Poppy Behrens commented, “Adding a print edition of Mobile Self-Storage Magazine to Mini-Storage Messenger fulfills a long-standing request by Mobile readers and advertisers, and we are happy to have developed a strategy to make that request a reality.”

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self‑Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

Finding Hidden Money in Your Store’s Operating Reports

Known throughout the self-storage industry as “the hat lady,” M. Anne Ballard, president and founder of Universal Management Company, will host this free webinar focused on helping self-storage business owners improve income throughout the year. During the webinar, she will provide techniques for using a store’s operating reports like a treasure map to unlock additional income.


TOPICS WILL INCLUDE:

• Specific Actions to Improve Store Income in 2010
• The Benefits of Balancing and Making Deposits Daily
• Writing Successful Rate-Increase Letters
• Management Techniques for Achieving Monthly Income Goals

It will take place on Wednesday, June 2, 2010 at 2 pm ET / 1 pm CT / 12 pm MST / 11 am PT.

This webinar will be presented by M. Anne Ballard, President, Universal Management Company and will be moderated by Poppy Behrens, Publisher, MiniCo Publishing.

M. Anne Ballard is the founder and president of Smyrna, Ga.-based Universal Management Company. Universal Management Company is a longtime top operator in the self-storage industry offering self-storage business owners the benefits of the company’s extensive industry experience as well as professional, unbiased management services. A global industry consultant, Anne has served for more than a decade on state and national self-storage association boards. She has written many articles for the "Mini-Storage Messenger" and other publications, and is a regular contributor to the annual "Self-Storage Almanac." Anne’s latest book is "The Hat Lady Speaks: Marketing Self-Storage."

Go to https://www2.gotomeeting.com/register/946347642 to register.