MiniCo Offers Pre-Publication Discount on 2011 Self-Storage Almanac

MiniCo has announced that it will publish the 2011 Self-Storage Almanac at the end of the year with shipment anticipated by December 23, 2010. First published in 1992, the Self-Storage Almanac, a statistical reference guide for the self-storage industry, has become a highly respected resource for investors, developers, operators, financial institutions, real estate brokers and other business publications worldwide. The 19th edition of the Almanac includes statistical data, reports and analysis of important industry topics including occupancy and rental rates, valuation, security, financing, marketing, construction, CAP rates, manager training and compensation, population mobility, loan and investment analysis, and supply and demand.


The 2011 Self-Storage Almanac will be published in both print and digital formats with a cover price of $149.95. Customers who pre-order the Almanac before December 31, 2010, may take advantage of significant discounts. The pre-publication price for the print or digital edition is $99.95. A value package containing the print and digital editions also is available for $134.95.

Orders for the 2011 Self-Storage Almanac may be placed at www.ministoragemessenger.com or by calling Robin Dodge at 800-528-1056, extension 3526.

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self‑Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.


Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

For More Information:
Mini-Storage Messenger – http://www.ministoragemessenger.com/

Self-Storage Marketing and Conversion Ratios the Focus of MiniCo Webinar by “Hat Lady” Anne Ballard

On November 10, 2010, highly respected self-storage industry expert M. Anne Ballard, known industry-wide as “the hat lady,” will present the free webinar Converting Your Traffic, Calls and Walk-Ins into Move-Ins. Ms. Ballard’s presentation will address the importance of tracking and measuring conversion ratios to improve overall revenue. Topics will include the following:

· The four magic questions
· How to sell on the phone and in person
· Techniques for closing the sale
· The importance of conversion ratios
· Improving revenue by tracking and measuring conversion ratios
· The importance of traffic source

A longtime top operator in the self-storage industry, Universal Management Company offers self-storage business owners the benefits of the company’s extensive industry experience as well as professional, unbiased management services. Ms. Ballard is a frequent speaker at self‑storage industry conventions and workshops, and she is a regular contributor to the Mini‑Storage Messenger, Self‑Storage Almanac, and other self-storage publications. Her latest book is The Hat Lady Speaks: Marketing Self-Storage.

The webinar Converting Your Traffic, Calls and Walk-Ins into Move-Ins is part of the ongoing Mini-Storage Messenger Self-Storage Webinar Series, which offers informative monthly webinars free of charge to self-storage professionals and other individuals. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self‑Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

For More Information:
Universal Management Company – www.universalmanagementcompany.com