Join us for a Webinar on April 27
The webinar will highlight recent changes to the lien law such as the end of certified mail notices and legal advertising and how these changes benefit owners and operators. A 15-minute Q&A session will immediately follow the presentation by Richard Marmor.
It will take place on Tuesday, April 27, 2010 at 4 pm ET / 3 pm CT / 2 pm MST / 1 pm PT.
This webinar will be presented by Richard Marmor, Chair, AZSA Legal and Legislative Committee. The webinar is sponsored by the Arizona Self-Storage Association, and will be moderated by Poppy Behrens, Publisher, MiniCo Publishing.
Founded in 1996, the Arizona Self-Storage Association was created to strengthen the self-storage industry in Arizona, promote professional standards and quality, and present a unified voice on issues affecting the industry in the state and in its communities. The AZSA continues that mission today with more than 500 facility and vendor members.
Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/567878082
Wednesday, March 31, 2010
Thursday, March 25, 2010
Who We Are
Since 1979, MiniCo, Inc. has published the self storage industry’s most important news and information products:
MINI-STORAGE MESSENGER Since 1979, the Mini-Storage Messenger has delivered the self storage industry’s most important news and information. Each issue of Mini-Storage Messenger offers cover stories and feature articles on the most timely industry topics and trends. Monthly columns contributed by industry experts and accomplished business professionals address a wide range of topics including construction, development, security, facility operations, technology, legal issues and legislative updates.
In every monthly edition of Mini-Storage Messenger, subscribers discover news and reliable, useful information that is relevant to the real-world challenges of developing, owning and operating self storage businesses.
Subscriber benefits also include:
• Annual Buyer’s Guide as a bonus 13th edition
• Exceptional reports featured annually- Top Operators - Software Review- Facility of the Year- REIT Report- Investors Survey- State of the Industry
• Exclusive discounts and special offers
SELF STORAGE NOW! Self Storage Now! is a quarterly magazine launched in 1991 to help self storage managers increase profits by providing valuable information such as marketing tips, business advice, product reviews and industry news. With the largest audience of any publication covering the industry, Self Storage Now! pays particular attention to space rental sales techniques and methods of increasing revenues through retail and ancillary sales to tenants and other customers.
MOBILE SELF STORAGE MAGAZINE Mobile Self Storage Magazine is a quarterly publication written specifically for mobile self storage professionals. This industry segment is growing rapidly, and Mobile Self Storage Magazine offers news and information to help businesses grow in an increasingly competitive marketplace.
SELF STORAGE ALMANAC Since its first edition in 1992, the Self Storage Almanac has become the most comprehensive statistical reference guide for the self storage industry, offering over 150 pages of reliable and up-to-date information, statistics and analysis. Investors, developers, operators, financial institutions, real estate brokers and other business publications worldwide turn to the Self Storage Almanac for reliable information about the self storage industry.
SELF STORAGE DEVELOPMENT HANDBOOK The Development Handbook focuses on developing and building self storage facilities. This book guides you through the development process with editorial coverage on a wide range of topics including:site selection, feasibility studies, zoning and permits, building components, construction costs, site layout and unit mix, financial facts, hiring and management, and marketing.
SELF STORAGE BUYER’S GUIDE The annual Self Storage Buyer’s Guide is widely recognized throughout the industry as the Yellow Pages of self storage. With detailed listings of over 450 industry-related vendors, consultants and associations, the Buyer’s Guide is a valuable resource for self storage professionals.
RV & BOAT STORAGE DEVELOPMENT HANDBOOK The annual RV & Boat Storage Development Handbook is an A-to-Z guide to the development process for this rapidly growing segment of the self storage industry. This useful reference includes information about key differences between traditional and RV and boat storage, site selection, financial feasibility, retail services, marketing, management and legal issues.
MINI-STORAGE MESSENGER Since 1979, the Mini-Storage Messenger has delivered the self storage industry’s most important news and information. Each issue of Mini-Storage Messenger offers cover stories and feature articles on the most timely industry topics and trends. Monthly columns contributed by industry experts and accomplished business professionals address a wide range of topics including construction, development, security, facility operations, technology, legal issues and legislative updates.
In every monthly edition of Mini-Storage Messenger, subscribers discover news and reliable, useful information that is relevant to the real-world challenges of developing, owning and operating self storage businesses.
Subscriber benefits also include:
• Annual Buyer’s Guide as a bonus 13th edition
• Exceptional reports featured annually- Top Operators - Software Review- Facility of the Year- REIT Report- Investors Survey- State of the Industry
• Exclusive discounts and special offers
SELF STORAGE NOW! Self Storage Now! is a quarterly magazine launched in 1991 to help self storage managers increase profits by providing valuable information such as marketing tips, business advice, product reviews and industry news. With the largest audience of any publication covering the industry, Self Storage Now! pays particular attention to space rental sales techniques and methods of increasing revenues through retail and ancillary sales to tenants and other customers.
MOBILE SELF STORAGE MAGAZINE Mobile Self Storage Magazine is a quarterly publication written specifically for mobile self storage professionals. This industry segment is growing rapidly, and Mobile Self Storage Magazine offers news and information to help businesses grow in an increasingly competitive marketplace.
SELF STORAGE ALMANAC Since its first edition in 1992, the Self Storage Almanac has become the most comprehensive statistical reference guide for the self storage industry, offering over 150 pages of reliable and up-to-date information, statistics and analysis. Investors, developers, operators, financial institutions, real estate brokers and other business publications worldwide turn to the Self Storage Almanac for reliable information about the self storage industry.
SELF STORAGE DEVELOPMENT HANDBOOK The Development Handbook focuses on developing and building self storage facilities. This book guides you through the development process with editorial coverage on a wide range of topics including:site selection, feasibility studies, zoning and permits, building components, construction costs, site layout and unit mix, financial facts, hiring and management, and marketing.
SELF STORAGE BUYER’S GUIDE The annual Self Storage Buyer’s Guide is widely recognized throughout the industry as the Yellow Pages of self storage. With detailed listings of over 450 industry-related vendors, consultants and associations, the Buyer’s Guide is a valuable resource for self storage professionals.
RV & BOAT STORAGE DEVELOPMENT HANDBOOK The annual RV & Boat Storage Development Handbook is an A-to-Z guide to the development process for this rapidly growing segment of the self storage industry. This useful reference includes information about key differences between traditional and RV and boat storage, site selection, financial feasibility, retail services, marketing, management and legal issues.
Tuesday, March 23, 2010
Nevada Self Storage Association Selects MiniCo Publications as Member Benefits
PHOENIX, ARIZ. – Poppy Behrens, Publisher, MiniCo Publishing, has announced an agreement with the Nevada Self Storage Association (NVSSA) to provide the company’s Mini‑Storage Messenger and Self-Storage Now! magazines as member benefits beginning in April 2010. In addition, NVSSA members will receive discounts on other MiniCo publications to include the annual Self-Storage Almanac and Self-Storage Development Handbook.
NVSSA President Travis Morrow commented, “Mini-Storage Messenger and Self-Storage Now! are excellent resources for self-storage owners, operators and managers. We look forward to working with MiniCo Publishing to provide these publications to our members.”
Ms. Behrens stated, “MiniCo Publishing is excited to have the opportunity to work closely with the Nevada Self Storage Association in its efforts to serve one of the fastest-growing groups of self‑storage professionals in the nation.”
MiniCo Publishing, a division of MiniCo, Inc., publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self-Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.
Since 1974, Phoenix-based MiniCo, Inc. has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.
For More Information:
MiniCo Publishing – http://www.ministoragemessenger.com/
Nevada Self Storage Association – http://www.nv-ssa.org/
###
NVSSA President Travis Morrow commented, “Mini-Storage Messenger and Self-Storage Now! are excellent resources for self-storage owners, operators and managers. We look forward to working with MiniCo Publishing to provide these publications to our members.”
Ms. Behrens stated, “MiniCo Publishing is excited to have the opportunity to work closely with the Nevada Self Storage Association in its efforts to serve one of the fastest-growing groups of self‑storage professionals in the nation.”
MiniCo Publishing, a division of MiniCo, Inc., publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self-Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.
Since 1974, Phoenix-based MiniCo, Inc. has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.
For More Information:
MiniCo Publishing – http://www.ministoragemessenger.com/
Nevada Self Storage Association – http://www.nv-ssa.org/
###
Monday, March 22, 2010
Market conditions as featured in the 2010 Self-Storage Almanac
Market Conditions by Major City or CBSA
Another tool of benchmark analysis is comparing market conditions in the largest metropolitan areas of the country or CBSA (core based statistical area), This analysis is based on comparing existing supply to a forecast of stabilized demand. The demand forecast is based on an econometric model developed by the Self Storage Industry Group of Cushman & Wakefield. It compares existing demand in a CBSA to four Demographic variables: population, percentage of renters, average household income, and average household size. Using multi-variable regression analysis, the data is compared from the forecast CBSA to all other CBSAs in the data set. The outcome is a quantified indication of stabilized demand for self-storage for each CBSA….
Location, Location, Location
Understanding a local market begins with a survey of the local competition within the trade area – not some of the facilities, but all of the facilities in the trade area. This total supply can be compared to demographic data, such as total population within the trade area, to determine the amount of self-storage measured in terms of square feet per person. The rentable square feet per person of self-storage within the trade area can be compared to national, state, and CBSA benchmarks.
Another way to analyze market conditions in the local trade area is to understand occupancy of competing facilities. Some investors consider a marked under-supplied if occupancy of all competitors is 90 percent or higher within a trade area, market equilibrium if occupancy is in the 80 percent to 89 percent, and oversupplied if below 80 percent.
Tools of Analysis
Ultimately, investors must complete their own due diligence to satisfy their own investment criteria. Cumulatively, these tools can be used as benchmarks in identifying self-storage opportunities. The state index is comparative, although not comprehensive. Even in areas with a high index score, local markets or trade areas may be underserved. Similarly the CBSA tables can be a useful reference to review market conditions in large cities. Yet, most importantly, it is the market condition sin the local trade area that warrant the most consideration. As self-storage demand is local and demand is difficult to induce from outside the trade area, determining market conditions in the local trade area (either qualitatively by surveying the competition or through quantitative demand modeling) is key to a successful self-storage facility.
Since its first edition in 1992, the Self Storage Almanac has become the most comprehensive statistical reference guide for the self storage industry. Investors, developers, operators, financial institutions, real estate brokers and other business publications worldwide turn to the Self Storage Almanac for reliable information about the self-storage industry.
Being informed is essential, especially in today’s constantly changing self storage market. The industry we know today has evolved into a professionally run business that far surpasses the expectations of its earliest pioneers. The Self Storage Almanac offers over 150 pages of the latest, most up-to-date facts, statistics and analysis about the self storage industry including:
• Owner Profiles
• Population Mobility
• Rental Rates
• Crime And Security Issues
• Occupancy Rates
• Rent-Up Issues
• Manager Training And Compensation
• CAP Rates
• Marketing Issues
• Loan And Investment Analysis
• Seasonal Occupancy Variance
• Construction Costs
• Climate Controlled And Multi-Level Facilities
• MSA Supply And Demand Analysis
• State-By-State Occupancy Levels
• And Much More!
This is just a sample of the wealth of information that is available in the 2010 Self-Storage Almanac, published by MiniCo Publishing. For more information or to order go to ministoragemessenger.com.
Another tool of benchmark analysis is comparing market conditions in the largest metropolitan areas of the country or CBSA (core based statistical area), This analysis is based on comparing existing supply to a forecast of stabilized demand. The demand forecast is based on an econometric model developed by the Self Storage Industry Group of Cushman & Wakefield. It compares existing demand in a CBSA to four Demographic variables: population, percentage of renters, average household income, and average household size. Using multi-variable regression analysis, the data is compared from the forecast CBSA to all other CBSAs in the data set. The outcome is a quantified indication of stabilized demand for self-storage for each CBSA….
Location, Location, Location
Understanding a local market begins with a survey of the local competition within the trade area – not some of the facilities, but all of the facilities in the trade area. This total supply can be compared to demographic data, such as total population within the trade area, to determine the amount of self-storage measured in terms of square feet per person. The rentable square feet per person of self-storage within the trade area can be compared to national, state, and CBSA benchmarks.
Another way to analyze market conditions in the local trade area is to understand occupancy of competing facilities. Some investors consider a marked under-supplied if occupancy of all competitors is 90 percent or higher within a trade area, market equilibrium if occupancy is in the 80 percent to 89 percent, and oversupplied if below 80 percent.
Tools of Analysis
Ultimately, investors must complete their own due diligence to satisfy their own investment criteria. Cumulatively, these tools can be used as benchmarks in identifying self-storage opportunities. The state index is comparative, although not comprehensive. Even in areas with a high index score, local markets or trade areas may be underserved. Similarly the CBSA tables can be a useful reference to review market conditions in large cities. Yet, most importantly, it is the market condition sin the local trade area that warrant the most consideration. As self-storage demand is local and demand is difficult to induce from outside the trade area, determining market conditions in the local trade area (either qualitatively by surveying the competition or through quantitative demand modeling) is key to a successful self-storage facility.
Since its first edition in 1992, the Self Storage Almanac has become the most comprehensive statistical reference guide for the self storage industry. Investors, developers, operators, financial institutions, real estate brokers and other business publications worldwide turn to the Self Storage Almanac for reliable information about the self-storage industry.
Being informed is essential, especially in today’s constantly changing self storage market. The industry we know today has evolved into a professionally run business that far surpasses the expectations of its earliest pioneers. The Self Storage Almanac offers over 150 pages of the latest, most up-to-date facts, statistics and analysis about the self storage industry including:
• Owner Profiles
• Population Mobility
• Rental Rates
• Crime And Security Issues
• Occupancy Rates
• Rent-Up Issues
• Manager Training And Compensation
• CAP Rates
• Marketing Issues
• Loan And Investment Analysis
• Seasonal Occupancy Variance
• Construction Costs
• Climate Controlled And Multi-Level Facilities
• MSA Supply And Demand Analysis
• State-By-State Occupancy Levels
• And Much More!
This is just a sample of the wealth of information that is available in the 2010 Self-Storage Almanac, published by MiniCo Publishing. For more information or to order go to ministoragemessenger.com.
Friday, March 19, 2010
Free Publications from MiniCo Publishing
Did you know that you can subscribe to four informative FREE digital publications by simply filling out one form?
If you are a self storage professional, or are interested in learning more about self storage, then these publications are perfect for you!
Self-Storage Now! is a quarterly publication focused specifically on managing self-storage facilities. Each issue includes informative articles, product profiles, and tips and techniques to help managers and owner/operators operate successful, profitable businesses.
Mobile Self-Storage Magazine is a quarterly magazine devoted to the mobile self-storage industry. You'll find valuable information on products, legal issues, marketing, logistics, management and other topics in each issue. Mobile Self-Storage Magazine is the official publication of the Mobile Self-Storage Association.
RV & Boat Storage Today is a biannual publication dedicated to the RV and boat storage market. Twice each year, the magazine offers articles about topics specific to RV and boat storage facilities including construction, marketing, leasing, legal issues and management.
Messenger Xtra is a quarterly e-newsletter for self-storage owners, operators, managers and developers. Each issue focuses on a topic of interest to self-storage professionals.
All you have to do is visit http://www.ministoragemessenger.com/free_products.asp and fill out one simple form. You will receive your publications directly in your email inbox.
Innovative Auction & Collection Techniques
Presented by Tom Litton, President, Litton Property Management, Inc.
Changing technology and shifting consumer behavior has altered the way self-storage businesses manage delinquencies and recover rents from past-due customers. In this webinar, Tom Litton will provide information and techniques to assist in auction and collection activities.
Sponsored and presented by Litton Property Management, Inc.Moderated by Poppy Behrens, Publisher, MiniCo Publishing.
It will take place on Wednesday, April 7, 2010 at 2 pm ET / 1 pm CT / 12 pm MST / 11 am PT.
Changing technology and shifting consumer behavior has altered the way self-storage businesses manage delinquencies and recover rents from past-due customers. In this webinar, Tom Litton will provide information and techniques to assist in auction and collection activities.
TOPICS WILL INCLUDE:
Ground-Breaking Marketing, Advertising and Auction
TechniquesCollecting More Money from Auction Sales
10 Innovative Ways to Keep Customers Happy and
Collect Past-Due Rents
About our speakers: Tom Litton is a well-known self-storage industry expert who heads Litton Property Management, Inc., and the self-storage management division of Litton Management & Consulting, Inc. He began his self-storage career when the industry was in its infancy and has managed over 150 self-storage facilities in 11 states. Tom currently manages and/or owns 21 commercial properties in Indiana and California. In addition, he fee manages and consults on a daily basis in the United States, Australia, New Zealand, France, England, Scotland and Canada. Tom has conducted over 150 seminars worldwide on various topics regarding self-storage operations, management, development and ownership. His latest books, Auditing Self-Storage: Preventing Employee Theft & Embezzlement and The Key to Success: How to Manage Self-Storage, are available from MiniCo Publishing.
Visit http://www.ministoragemessenger.com/webinar/4A10_litton/index.html to register now!
Thursday, March 18, 2010
Marketing Strategy vs. Tactics – A Game-Changing Marketing Distinction for Our Industry
Join us for the upcoming webinar, Marketing Strategy vs. Tactics – A Game-Changing Marketing Distinction for Our Industry, on Wednesday March 24, 2010 at Wednesday, March 24, 2010 at 2:00 pm ET / 1:00 pm CT / 12:00 pm MT / 11:00 am PT.
Traditional assumptions about marketing your self-storage facility may be detrimental to the success of your efforts. In this webinar, Derek Naylor will provide techniques to help you increase marketing efficiency while improving net operating income.
TOPICS WILL INCLUDE:
About our speaker:
Derek M. Naylor is the President of Storage Marketing Solutions (SMS). Over the past seven years, Derek has incrementally increased sales revenue for his clients more than $250 million through innovation and advanced marketing strategies. In 2003, he directed his talents and unique growth strategies exclusively to the self-storage industry and founded SMS. SMS now helps hundreds of operators from coast to coast to increase their occupancy and profits through the company’s unique Outsourced Marketing Director program and other tools. He is a regular contributor to industry magazines and a dynamic speaker at trade events. Derek lives in Pleasant View, Utah, with his wife and two daughters.
Space is filling up quickly! For more information and to register visit ministoragemessenger.com.
Traditional assumptions about marketing your self-storage facility may be detrimental to the success of your efforts. In this webinar, Derek Naylor will provide techniques to help you increase marketing efficiency while improving net operating income.
TOPICS WILL INCLUDE:
- Direct mail
- Yellow Pages advertising
- Marketing to other businesses
- Free rent and discounts
- Internet marketing
About our speaker:
Derek M. Naylor is the President of Storage Marketing Solutions (SMS). Over the past seven years, Derek has incrementally increased sales revenue for his clients more than $250 million through innovation and advanced marketing strategies. In 2003, he directed his talents and unique growth strategies exclusively to the self-storage industry and founded SMS. SMS now helps hundreds of operators from coast to coast to increase their occupancy and profits through the company’s unique Outsourced Marketing Director program and other tools. He is a regular contributor to industry magazines and a dynamic speaker at trade events. Derek lives in Pleasant View, Utah, with his wife and two daughters.Space is filling up quickly! For more information and to register visit ministoragemessenger.com.
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