Self-Storage Legal Expert Jeffrey Greenberger Presents MiniCo Webinar on Words to Avoid While Marketing

Marketing a self-storage facility is a great way to increase business and keep established customers. However, using some words in marketing messages can give customers the wrong impression. On September 15, 2010, self-storage legal expert Jeffrey J. Greenberger, Esq., and Joseph Dahlquist, Product Manager for Chamberlain Access Solutions, will present the free webinar Seven Words You Should Never Say: Legal Reasons for Taming Your Advertising Claims. Topics will include the following:


· Words that should never appear in your advertising and why
· Keeping your claims reasonable in all communications with customers
· Making reasonable claims in your business correspondence
· Legal reasons to protect your business

Mr. Greenberger is an attorney based in Cincinnati, Ohio. His practice is focused on representing self-storage business owners and operators. The legal advisor to several state self‑storage associations, Mr. Greenberger is a widely known industry consultant, contributes to many industry publications, and is a frequent speaker at self-storage conventions and seminars.

Seven Words You Should Never Say: Legal Reasons for Taming Your Advertising Claims will be sponsored by Chamberlain Access Solutions and hosted by MiniCo as part of the ongoing Mini-Storage Messenger Self-Storage Webinar Series, which offers informative monthly webinars free of charge to self-storage professionals and other individuals. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self‑Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.

MiniCo Webinar Focuses on Self-Storage Roofing Retrofits to Reduce Energy Costs and Improve Performance

For self-storage operators, minimizing cost and streamlining maintenance are important issues. On September 22, 2010, leading national roofing contractor D.C. Taylor Co. will sponsor a free webinar for self-storage professionals, architects and construction professionals to discuss the daily weathering effects on roofs and offer options for extending the life of existing roofs while eliminating day-to-day leaks that cost money, upset tenants, and damage otherwise rentable storage spaces. The webinar Metal Retrofit: Eliminate Leaks and Reduce Energy Costs will be presented by Bill Shanko, Regional Manager for D.C. Taylor Co., and Gary Shultz, a representative for Carlisle SynTech, Inc. Topics will include the following:


· Extending the life of your current roof
· Creating a stable environment by reducing expansion and contraction
· Water resistant roofing with proven performance
· Implementing a cool roof option and/or additional energy savings
· Improving R value to save energy
· Preserving existing metal roofs to prevent further deterioration

D.C. Taylor Co. has over 60 years of experience providing roofing solutions specifically designed for the self-storage industry. The company is sponsoring the webinar Metal Retrofit: Eliminate Leaks and Reduce Energy Costs as part of the ongoing Mini‑Storage Messenger Self‑Storage Webinar Series. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self‑Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.