Marketing a self-storage facility is a great way to increase business and keep established customers. However, using some words in marketing messages can give customers the wrong impression. On September 15, 2010, self-storage legal expert Jeffrey J. Greenberger, Esq., and Joseph Dahlquist, Product Manager for Chamberlain Access Solutions, will present the free webinar Seven Words You Should Never Say: Legal Reasons for Taming Your Advertising Claims. Topics will include the following:
· Words that should never appear in your advertising and why
· Keeping your claims reasonable in all communications with customers
· Making reasonable claims in your business correspondence
· Legal reasons to protect your business
Mr. Greenberger is an attorney based in Cincinnati, Ohio. His practice is focused on representing self-storage business owners and operators. The legal advisor to several state self‑storage associations, Mr. Greenberger is a widely known industry consultant, contributes to many industry publications, and is a frequent speaker at self-storage conventions and seminars.
Seven Words You Should Never Say: Legal Reasons for Taming Your Advertising Claims will be sponsored by Chamberlain Access Solutions and hosted by MiniCo as part of the ongoing Mini-Storage Messenger Self-Storage Webinar Series, which offers informative monthly webinars free of charge to self-storage professionals and other individuals. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.
MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self‑Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.
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